The Young Foundation, a non-profit focused on tackling structural inequality, asked The Happy Seven to work with them on a brand and content strategy refresh for the Bounce Back Newham project.
Bounce Back Newham initially launched in 2015 with the goal of promoting wellbeing and emotional resilience in 10 to 16-year-olds in Newham. It was funded by The Big Lottery HeadStart programme. Delivered as a short course for school children with challenging behaviour or at risk of developing mental health issues, the programme addressed ‘basics, belonging, learning, coping and core self’ to explore what it means to be resilient and encourage pupils to plan, take and reflect on resilience ‘moves’ over a couple of months.
In 2016 The Young Foundation asked The Happy Seven for support with redeveloping the core content for the programme – ensuring that online and offline content and resources were more accessible, attractive and useful to a newly defined audience: 9 to 14-year-olds and the youth practitioners and teachers working with them.
The Happy Seven worked in partnership with fffunction and Owl’n’Wolf to do detailed user research with young people in Newham, deliver a creative content strategy, a brand refresh and the co-creation of a new set of cross-platform learning and inspiration materials for young people, youth practitioners and teachers, alongside a new website.
The new website will be launched in Autumn 2017 and the newly refreshed Bounce Back Newham will be launched in schools in the borough from September 2017.