Charles Dickens Museum: Marketing strategy

The renowned Charles Dickens Museum, where such classics as Oliver Twist and Nicholas Nickleby were written, benefited from a Heritage Lottery Fund  grant to renovate the house in 2012, but wisely recognised that this was only half the task – telling prospective visitors about it was the other.

The HLF agreed to fund a marketing strategy project, which The Happy Seven bid for and won the contract to deliver.

This was distilled into a long-term strategy for the Museum, based on a simple, compelling proposition, clearly expressed, and a series of practical tactics for both online and offline media, to be delivered quickly so that the Museum was well-placed to benefit from the increased interest that was likely to be generated from the BBC drama series Dickensian.  Following the successful implementation of the new marketing strategy, the Charles Dickens Museum saw an immediate increase in the number of visitors.