Lego Group: Brand management

As Brand Manager, Martin oversaw a portfolio of products representing classic LEGO building sets including LEGO Technic and LEGO Company’s strategic bulk-brick programme across Northern Europe.

He also negotiated and implemented sales promotions for all LEGO product lines, including Star Wars, Spider-Man, Bob the Builder, Harry Potter and BIONICLE. Partners included Yoplait Dairy Crest, Britvic, Mars, Walkers, Disney, Unilever and in Sweden, OKQ8 petroleum.